We are hiring a Demand Gen and AI-Powered Growth Campaigns, Senior Manager, to own a pipeline-generating campaign strategy and execution end to end.

This is an AI-native demand gen leadership role for an IC builder who can turn positioning into campaigns, campaigns into meetings, and meetings into pipelines. You will lead integrated demand generation across launches, always-on programs, and ABX motions, while using AI to improve speed, precision, and performance across targeting, messaging, execution, and optimization.

You should be equally comfortable with setting strategy, building workflows, and driving weekly execution in the tools.

What You'll Do

1) Campaign strategy and execution that drives pipeline

• Own the demand gen campaign calendar and integrated campaign plan across product launches, always-on programs, and account-focused plays
• Build and run multi-channel campaigns tied to clear pipeline goals (sourced and influenced)
• Develop campaign strategies by audience, persona, buying stage, and use case
• Translate company narrative and product marketing into campaign themes, offers, content hooks, and conversion paths
• Ensure every campaign has clear messaging, CTAs, targeting, success metrics, and follow-up motion
• Build repeatable campaign frameworks that can be adapted across segments, industries, and personas
• Run a weekly experimentation cadence across messaging, creative, offers, channel mix, ICP slices, and landing pages

2) ABX demand generation with campaign rigor

• Own ABX strategy and execution, including ICP segmentation, account tiering, target account selection, persona mapping, play design, and measurement
• Build account-centric campaign motions that coordinate paid, outbound, content, social, and retargeting touches
• Partner closely with Sales on account prioritization, campaign follow-up, and handoff quality
• Optimize for meetings, opportunity creation, and progression, not just lead volume
• Build and refine 1:many and 1:few plays that improve account engagement and conversion

3) Paid and performance programs inside integrated campaigns

• Own paid campaign strategy and execution (LinkedIn, retargeting, search as needed) aligned to campaign goals
• Improve performance across audience targeting, creative testing, ad-to-page alignment, and conversion paths
• Partner on landing page and offer strategy to increase conversion quality, not just volume
• Build reporting that connects paid performance to meetings and pipeline outcome

4) AI-powered growth workflows for outbound-assisted demand (with Sales)

• Design and operationalize AI-assisted workflows that support outbound prospecting as part of campaign execution
• Use AI to scale research, prioritization, personalization support, and follow-up while keeping outreach credible and huma
• Build repeatable workflows using tools such as HubSpot, Clay, enrichment, and intent signals
• Create coordinated campaign follow-up playbooks across email and LinkedIn
• Establish feedback loops with Sales and RevOps to improve targeting, messaging, and conversion over time

5) Social selling and executive amplification as campaign channels

• Build repeatable social selling motions for AEs, founders, and executives tied to campaign moments
• Create lightweight templates for comments, posts, DMs, and follow-up sequences that fit real rep behavior
• Use campaign launches, content drops, and events as coordinated outbound and social activation moments
• Drive adoption through enablement, auditing, and iteration

6) AI discoverability (AEO/GEO) and SEO as demand channels

• Own discoverability across search and AI answer experiences as part of demand gen strategy
• Partner with content and product marketing to build pages and assets that rank, get cited, and convert
• Improve semantic structure, internal linking, entity consistency, and on-page clarity
• Implement structured data where it matters (FAQ, HowTo, Product, Organization, etc.)
• Measure discoverability, traffic quality, and conversion impact

7) Measurement, reporting, and operating discipline

• Build reporting that ties campaigns and channels to pipeline outcomes (sourced and influenced)
• Track leading indicators that matter: account engagement, meeting rates, opportunity progression, and velocity
• Partner with RevOps (or own directly in a lean setup) on attribution, lifecycle stages, routing, and data hygiene
• Maintain operational hygiene in HubSpot so lists, workflows, sequences, and reporting remain accurate and usable
• Present campaign performance, learnings, and next steps clearly to leadership



You’ll be a great fit if

• 5+ years in demand gen, growth marketing, or pipeline marketing in B2B SaaS
• Strong track record of owning campaigns that drive pipeline outcomes, not just leads
• Hands-on experience building and running integrated multi-channel campaigns end to end
• Strong ABM/ABX strategy and execution experience
• Strong performance marketing fundamentals (paid social, retargeting, search, landing page conversion)
• Experience using AI-powered tools and workflows to improve growth execution
• Working knowledge of AEO/GEO + SEO fundamentals, including semantic content structure and discoverability best practices
• Strong ops fluency (or ability to operate deeply with RevOps), including:

1. HubSpot fundamentals (lists, workflows, properties, lifecycle stages, reporting)
2. Attribution and funnel measurement
3. Data hygiene and governance

• Excellent cross-functional collaboration with Sales, Product Marketing, Content, and RevOps
• Strong writing and messaging instincts for technical buyers

Why Join Now?

This isn’t just another demand generation role.

It’s a chance to build a growth engine that powers how a category-defining cloud security company reaches technical buyers and scales pipelines globally.